My name is Sebastian Rokeberg and I´m a 28 year old industrial designer born in Oslo, Norway. Growing up in a family surrounded by automotive links left, right and centre, contributed to me becoming massively interested in vehicles of all sorts from an early age. Desperate to develop my understanding of design as a subject lead me to move to the United Kingdom in 2012 and 9 years later, you’ll still find me here. I believe one never stop developing ones style and through my degrees and time working in the industry, I have learned the value of teamwork to collectively raise the bar. Being born and raised in Scandinavia has undoubtedly shaped my approach to design and I find myself very much focused on the elegance of simplicity and efficiency. Less is more, and I believe that great design is something that flows and feels natural to all its users.